Do you really need to be on Social Media?
The short answer: NO
Ask yourself this: Do you really need to be on social media in 2023? The answer is a resounding no. Sure, it can be a great way to connect with customers, drive sales, and build brand awareness. But it can also be a huge time drain without any significant return. Any social media expert [billing by the hour] would claim you and your brand need a sound content strategy.
But is this true? We call BS. Do we really need to blow our trumpet each time we believe we have something slightly noticeable to say? Do we need to post yet another piece of neatly crafted content?
No. You don't.
Alternative #1: There is a better strategy than spending hours and hours crafting beautiful social media posts that reach only a few customers and have no real impact on your bottom line.
— This approach involves focusing on creating meaningful relationships — not just accumulating heaps of data. Rather than trying to keep up with the fast-paced world of social media, consider taking a step back and focusing on creating long-term relationships with the people who matter. Take the time to engage with your customers in a more meaningful way.
Find out what makes them tick. What do they need? What can you do to help them? These are the questions that will lead to meaningful relationships — and, eventually, more sales.
So, in short, please don't get bogged down by the thought of having a social media presence when it comes to your business for 2023. Instead, focus on building strong, authentic relationships with your customers, and the rest will follow. That's a much surer way to make your business successful.
But what if we call BS on this as well? What's next?
Alternative #2: Focus on yourself. Find what you like, and don't pay attention to what you *think* people might like about you. That's not a sustainable approach to success.
Figure out what you were passionate about (in the first place) and share that with the world. You don't need to conform to trends or expectations – just be yourself. That will naturally attract customers interested in your story, your mission, and your products or services.
The key takeaway is that you don't need to be on social media in 2023. You can still find success and build relationships by focusing on yourself, your authentic story and what you genuinely care about. That's the only way to ensure sustained growth for the long term.
Now go forth and be successful! Good luck!
