RESTAURANT / BA35 / Oslo, Norway

BA53 sits inside one of Oslo’s most recognisable buildings: Bygdøy Allé 53. The brand had to do two things at once. Honour the address and keep pace with a young, ambitious kitchen led by Olympic champion Kari Innerå.

We built the identity around Oslo’s street signage. A familiar visual language that makes the name instantly legible and ties the restaurant to its location without leaning on nostalgia. From there, we created a seasonal colour system to move with the Nordic menu and a flexible set of layouts for menus, print, and digital touchpoints.

The result is an identity rooted in place and built for change. A historic address, sharpened into a modern mark.